CUSTOM WEBSITE DESIGN

Custom websites: Performance and digital innovation

Custom website design

The particularity of a custom website is that the portal is adapted to the client’s needs. The webmaster designs the templates according to the client’s strategy and objectives.

A showcase site is a digital business card for acquiring new contacts.

A showcase to buy your products while developing a new clientele.

The dedicated site meets the objectives that the company defines in a strategy.

Very useful for companies looking for traffic, visibility or new customers.

A TAILOR-MADE WEBSITE: AT THE HEART OF OUR KNOW-HOW!

Digital communication agencies take care of several missions. Thanks to their know-how, entrepreneurs can benefit from the services of website designers, graphic artists and developers. Our team of experts have created the sexualite-et-contraception.fr website; a responsive, fast, ergonomic and high-performance design.

GRAPHIC DESIGN AND VISUAL IDENTITY

The graphic designer takes care of the creation of visual identity, the redesign of a unique and personalized logo, the development of graphic charter…

WEBMARKETING

A digital strategy covers the economic aspect, the commercial and marketing aspect, the purely technical aspect and the referencing.

The technical maintenance of a website aims at guaranteeing its durability, preparing for its success, its migration, its navigation speed…

GOOGLE REFERENCING

Any company that wants to acquire a better visibility on the web must optimize the Google referencing of their showcase site.

A website is effective if it is fast to navigate, intuitive, responsive, accessible and ergonomic.

ANALYSE-ET-AUDIT-DE-SITES

The site audit analyses the performance of the web portal in order to draw up a list of major themes, minor errors and areas for improvement.

Branding: where should you place your logo?

The logo plays an important role for a website. Once you have a logo that can make an impression and reflect the image of your brand, you need to think about where to place it. The optimal positioning of the logo is the subject of much debate. Some believe that it is better to position it in the top right corner, others believe that the logo is best displayed in the top centre and top left corner.

HOW TO OPTIMISE YOUR SITE FOR MOBILE?

Optimising a site for mobile is done by adapting its display to smaller screens. There are 3 ways to make a web portal mobile: the dynamic service, the adaptive website and the URL separation.

Thanks to responsive design, it is now easier to consult a site from a mobile device.

SEO friendly leverages traffic by converting a portion of web readers into leads and then into customers.

WHICH DIGITAL STRATEGY TO CHOOSE

WHICH DIGITAL STRATEGY TO CHOOSE?

Google adwords campaign
The Google Adwords campaign works by applying a bidding system. This advertising programme is the most popular, structured and organised campaign tool. Google gets 95% of its revenue from this tool.
E-mail campaign and newsletter
E-mail marketing is used to transmit a message. This e-marketing method is used to promote a product or a service. It is also used to send out an invitation to an event, to invite someone to a trade fair, etc.
What about social networks?
Social networks provide psychosocial benefits, educational and socio-cognitive consequences. These sites are also real advertising platforms for companies. They help start-ups to get known, allow companies to boost their SEO, build customer loyalty and win new customers…
Display advertising: banners!
Internet advertising comes in 3 ranges: classic, video and impactful. Display advertising uses audio, graphic or video elements. To recruit new customers, webmasters still use a good old-fashioned banner as a digital display advertising format.

IDENTIFYING BRAND AMBASSADORS

The boom in influencer marketing

The principle of influencer marketing is to disseminate information through influential people. The explosion of this practice has transformed the way to promote the awareness and image of a beauty, sport, lifestyle product, hotel or service. Unlike buzz, this type of marketing is geared towards content control.

WEBDESIGN: WHAT ELSE DO WE HAVE?

AMPS STORIES

What are Accelerated Mobile Pages? AMP Stories: a new format for AMP. It’s a Google feature that highlights the best content at the top of the SERP results page.

micro-interactions

MICRO-INTERACTIONS

Micro-interactions meet 6 objectives: to entertain, inform, attract, explain, amuse or reward the user. Before being used on the web, micro-interactions appeared in the real world.